On episode 88 of the WRITER 2.0 Podcast I spoke once again with author and book marketing expert Rachel Thompson of BadRedHeadMedia. We discussed:
- her 30-day book marketing challenge, which is free and starts February 1;
- the biggest book marketing mistake she saw repeated over and over in 2015;
- a marketing tactic that didn’t work as well in 2015 as it used to;
- whether readers care if a book is traditionally published or indie published;
- why more readers are reading on their phones.
- how to brand yourself as an author BEFORE your book comes out.
Plus, on “Today in Writing”—Of Mice and Men. [Powerpress]
About our guest:
Rachel Thompson is the author of newly released Broken Places (one of IndieReader’s “Best of 2015” top books and 2015 Honorable Mention Winner in the San Francisco Book Festival), and the multi award-winning Broken Pieces, as well as two additional humor books, A Walk In The Snark and Mancode: Exposed. Rachel is published and represented by Booktrope.
She owns BadRedhead Media, creating effective social media and book marketing campaigns for authors. Her articles appear regularly in The Huffington Post, The San Francisco Book Review (BadRedhead Says…), 12Most.com, bitrebels.com, BookPromotion.com, and Self-Publishers Monthly.
Not just an advocate for sexual abuse survivors, Rachel is the creator and founder of the hashtag phenomenon #MondayBlogs and the live Twitter chat, #SexAbuseChat, co-hosted with certified therapist/survivor, Bobbi Parish. She is also the director of the Gravity Imprint for Booktrope, bringing stories of trauma and recovery (fiction and nonfiction) to life. Read more about the Gravity authors and their books here.
She hates walks in the rain, running out of coffee, and coconut. She lives in California with her family.